The Fuel is owned by Team Envy and is one of 12 global franchises that’ll compete in the inaugural season of the Overwatch league starting in December. The deal also includes Team Envy’s Call of Duty team.
Jack in the Box sees esports as a way to reach a hard-to-reach demo according to the company. The signing make the Fuel the first Overwatch team to sign a primary sponsor.
Touted as ROG Arena, players of all levels will get a chance to play League Unlocked, a premium experience for official League of Legends partners and live events.
The move acknowledges the popularity of esports and hopes to capitalize on bringing together a community of players. Obviously, having these tournaments in the Microsoft store provides retail opportunities for the company. An interesting idea that will likely foster a relationship between the company and the burgeoning rise of esports across the world.
Live video gaming site Twitch revealed new ways for its users to monetize through the use of its site.
On Wednesday, it announced 20 new extensions to help content creators increase engagement and interaction. “Twitch Extensions” allows users to customize their channel pages with interactive features, including polls, leaderboards, tickers, interactive game information, virtual pets among other things. While the extensions will facilitate engagement, it will also help streamers generate additional revenue.
An extension called “Gear on Amazon” lets Twitch creators show off their favorite Amazon products. Similar to clicking through an Amazon Associates web site, if a viewer makes a purchase through the site, the creator will earn a commission. Even though Amazon.com owns Twitch, it’s the first time that the site users have been invited to join the program.
In addition, Twitch is opening up the extension platform broadly to third-party developers.
The move is another sign of the continued monetization of esports. While Twitch is expanding into to other areas, gaming is at its core and utilizing the popularity to incentivize its most popular users to help the company sell product makes sense. We will see how many Twitch users hop aboard.
The NFL is the latest to dive into esports with a partnership with EA Sports to create a nationwide “Madden NFL 18” tournament. The Club Championship will begin with local tournaments in each of the 32 team league markets with a representative from each team getting a chance to represent the team in the championship rounds.
The individual teams will wet up the tournaments and they may be hosted at NFL stadiums and other team facilities. The championship-round events will take place at the Pro Bowl in Orlando and Super Bowl LII in Minneapolis.
The move brings the NFL into esports. Although it is not the same as the NBA’s formation of an eleague with Take-Two Interactive, it is a push toward involving its video game with fans. Notably, only 17 NBA teams are participating in the initiative which starts this fall. But all 32 NFL teams will be participating in Madden.
There were no financial terms on the creation of the Madden NFL Club Championship. Although there was no announcement on a broadcast or streaming deal which would air the tournament, you might expect one occurring in the near future.
ESPN had aired previous tournaments involving EA Sports’ Madden series.
The move reflects the growing market for esports and leagues attempting to jump on the bandwagon to engage fans and eventually monetize.
The Washington Post reports that Paris is considering the inclusion of eSports in its 2024 Olympic program. The inclusion of video gaming is a sign of legitimacy for a sport that is growing more and more each year.
According to a report by Fortune, fans are expected to reach 145 million people in 2017. The Asian Games will debut eSports as an exhibition event in 2018 and add it officially in 2022. eSports is set to appear at the Asian Indoor and Martial Arts Games next month. Four games will be featured next year: Dota 2, StarCraft II, Hearthstone and a sports game.
Last week, Dota 2, held its annual event at the KeyArena in Seattle. The tournament offered $25 million in prize money and fans flocked to watch on the big screens inside the Arena as well as those set up around the concourses.
Undeniably, eSports is a big business with massive opportunities for game developers, creators and, of course, players. It will be interesting to see how receptive eSports will be for an Olympic committee which has excluded baseball in the past.
A new Nevada law signed by the Governor late last month clarified the legality on esports betting. The new bill allows parimutuel esports betting within the state.
The new law amends language to ensure that “other events” are included in parimutuel wagering. The gaming laws and parimutuel laws are different in Nevada and thus the law sought to clarify the legality of betting on esports.
The move is another sign that Vegas wants to be the hub of esports. Some Vegas hotels are converting some of its space to host esports gaming tournaments. The lure is to bring in the younger demo with hopes of it spilling into their casinos. The new bill grants the chance for a broader opportunity to bet on esports.
The Gaming Accountability and Modernization Enhancement Act or GAME Act was introduced on Thursday per an ESPN report. The GAME Act would repeal PAPSA, the much-litigated federal legislation which prohibits sports gambling.
The GAME Act defines a bet or wager as “the risking of something of value including virtual currency or virtual items, upon the outcome of a contest of others, a sporting event or a game of skill or a game of chance, on the expectation that the person will receive something of value in the event of a certain outcome.” This includes daily fantasy sports.
The Act, according to the drafter of the bill, is an opportunity to update the gambling laws.
The Wall Street Journal reports that Facebook will pay eSports teams and others related to the industry to post videos on the social network platform.
The news comes at about the same time that Major League Baseball aired its first game on Facebook without regional blackouts. The move is a new strategy for Facbook as it is bringing live content to the platform.
The eSports and MLB deals join Facebook’s deal in March with Major League Soccer to air its games.
No financial terms were disclosed although terms revealed state that “esports partners must produce a minimum number of hours of video” for Facebook. But, most can publish to rival platform Twitch, which is owned by Amazon.com.
The new deal hopes to develop a new “ecosystem” Facebook. For esports teams, Facebook exposure should help teams with marketing and generating ad revenue.
The NBA announced that 17 of the 30 teams will participate in the forthcoming NBA 2K League coming in 2018.
The league is a joint project with the NBA and Take-Two Interactive Software. The NBA teams that are participating have agreed to a three year deal where each team will pay on average $250,000 per year.
The upcoming eLeague will be the first time one of the major sports leagues have directly collaborated to establish an eLeague of its own.
The investment in eSports shows the growing reach of the gaming community as well as the recognition that the sport will attract a younger demographic.
With the NBA involvement, it is likely that we’ll see more leagues collaborating with video game makers.
The Wall Street Journal reports that the MGM Resorts in Las Vegas is turning a former nightclub at its Luxor Hotel and Casino into a permanent venue in hosting esports contests. The restructure should be done by next year according to the company.
The move is a nod to attract younger visitors to Vegas at a time with “subdued growth.”
Gambling on the Las Vegas Strip is down 7% since 2007.
With the average esports fan between 21 and 35 years old, the move to attract younger people to Vegas hopes to spur growth for the gambling industry. Certainly, younger adults have more disposable income due to a lack of a mortgage or children. Esports is a niche industry that is trending upwards.