NFL partners with EA for Madden foray into esports

The NFL is the latest to dive into esports with a partnership with EA Sports to create a nationwide “Madden NFL 18” tournament.  The Club Championship will begin with local tournaments in each of the 32 team league markets with a representative from each team getting a chance to represent the team in the championship rounds.

The individual teams will wet up the tournaments and they may be hosted at NFL stadiums and other team facilities.  The championship-round events will take place at the Pro Bowl in Orlando and Super Bowl LII in Minneapolis.

The move brings the NFL into esports.  Although it is not the same as the NBA’s formation of an eleague with Take-Two Interactive, it is a push toward involving its video game with fans.  Notably, only 17 NBA teams are participating in the initiative which starts this fall.  But all 32 NFL teams will be participating in Madden.

There were no financial terms on the creation of the Madden NFL Club Championship.  Although there was no announcement on a broadcast or streaming deal which would air the tournament, you might expect one occurring in the near future.

ESPN had aired previous tournaments involving EA Sports’ Madden series.

The move reflects the growing market for esports and leagues attempting to jump on the bandwagon to engage fans and eventually monetize.

eSports to receive consideration for 2024 Olympics

The Washington Post reports that Paris is considering the inclusion of eSports in its 2024 Olympic program.  The inclusion of video gaming is a sign of legitimacy for a sport that is growing more and more each year.

According to a report by Fortune, fans are expected to reach 145 million people in 2017.  The Asian Games will debut eSports as an exhibition event in 2018 and add it officially in 2022.  eSports is set to appear at the Asian Indoor and Martial Arts Games next month.  Four games will be featured next year:  Dota 2, StarCraft II, Hearthstone and a sports game.

Last week, Dota 2, held its annual event at the KeyArena in Seattle.  The tournament offered $25 million in prize money and fans flocked to watch on the big screens inside the Arena as well as those set up around the concourses.

Undeniably, eSports is a big business with massive opportunities for game developers, creators and, of course, players.  It will be interesting to see how receptive eSports will be for an Olympic committee which has excluded baseball in the past.