The Wall Street Journal reports that Facebook will pay eSports teams and others related to the industry to post videos on the social network platform.
The news comes at about the same time that Major League Baseball aired its first game on Facebook without regional blackouts. The move is a new strategy for Facbook as it is bringing live content to the platform.
The eSports and MLB deals join Facebook’s deal in March with Major League Soccer to air its games.
No financial terms were disclosed although terms revealed state that “esports partners must produce a minimum number of hours of video” for Facebook. But, most can publish to rival platform Twitch, which is owned by Amazon.com.
The new deal hopes to develop a new “ecosystem” Facebook. For esports teams, Facebook exposure should help teams with marketing and generating ad revenue.