Twitter announced a number of new live streaming sports deals including the WNBA, PGA, MLB and collegiate games. The company lost out on a deal for Thursday Night NFL games to Amazon.com and is bolstering its efforts with more live streaming and content. Amazon.com paid 10 times the amount that Twitter paid last year.
The company announced original content deals along with the live streaming at a Digital Content NewFronts Presentation.
The strategy seeks to bring more revenue to the company which is looking to monetize its platform.
The live streaming deals bring up the issue of the enforcement of the copyright as with those using Periscope to freely air sports content. While this might be an ancillary issue at this time, with upgrades to technology this will come into question later down the road.