The Wall Street Journal reports that the MGM Resorts in Las Vegas is turning a former nightclub at its Luxor Hotel and Casino into a permanent venue in hosting esports contests. The restructure should be done by next year according to the company.
The move is a nod to attract younger visitors to Vegas at a time with “subdued growth.”
Gambling on the Las Vegas Strip is down 7% since 2007.
With the average esports fan between 21 and 35 years old, the move to attract younger people to Vegas hopes to spur growth for the gambling industry. Certainly, younger adults have more disposable income due to a lack of a mortgage or children. Esports is a niche industry that is trending upwards.